The Backwards Way The Industry Looks at Used/Rented/Borrowed/Pirated Games

This fox isn't evil. It's just doing what it needs to do.

This fox isn’t evil. It’s just doing what it’ supposed to do.

Look at this fox for a moment. Imagine that the rabbit in its mouth is the very last member of a specific rabbit species. The fox has just hunted this particular family of rabbits to extinction, without any help from humans. But does that make the fox evil? Of course not. The fox is doing what it’s supposed to do: find creatures smaller than itself and eat them. The rabbit, for its part, failed to evolve to outrun or outbreed this predation, and therefore was not fit to survive. There is nothing moral or amoral about it. It simply is.

The biggest mistake the industry has, collectively, made with regards to used games is to treat it as a moral dilemma. Gamers are failing to support us. Retailers are stabbing us in the back. Pirates and Gamefly are destroying our profits. We rant and rave in interviews and on Twitter. We decry the wickedness of anyone who does not purchase a new copy on day one, and rail against a vast conspiracy eroding our bottom line. How dare they, these people who call themselves our fans, not support us with their money. The unbelievable gaul of these corporate leaches that have spawned whole new industries, like malignant tumors, on the back of our hard work and have cut us out of the profits. Don’t they understand what they are doing to us? Continue reading